Top 10 inspirational and effective ChatGPT prompts for Facebook advertisers
Here are the top 10 inspirational and effective ChatGPT prompts for Facebook advertisers:
Comparing Facebook CAPI Server Events and Pixel Browser Events for Low Traffic Websites
Do server events capture more data than browser Pixel events? Yes. Is the difference significant? Not necessarily. Can…
Boost Your Marketing Strategy with Facebook’s New 4-Day A/B Test Option for Facebook Ads
In an ever-evolving digital landscape, businesses are constantly seeking ways to optimise their marketing strategies and maximise returns…
Track Shopify eCommerce data in Google Analytics 4
Step 1: Create a new snippet and name it datalayer-analyticshero.liquid and paste the below code. Step 2: Paste…
Top 10 inspirational and effective ChatGPT prompts for Facebook advertisers
Here are the top 10 inspirational and effective ChatGPT prompts for Facebook advertisers:
Comparing Facebook CAPI Server Events and Pixel Browser Events for Low Traffic Websites
Do server events capture more data than browser Pixel events? Yes. Is the difference significant? Not necessarily. Can it become significant? Absolutely. Here’s the explanation: The primary cause of data loss nowadays is due to third-party script/ad blockers, particularly in privacy-focused browsers like Safari and Firefox. Additionally, Apple users have the option to manually disable…
Boost Your Marketing Strategy with Facebook’s New 4-Day A/B Test Option for Facebook Ads
In an ever-evolving digital landscape, businesses are constantly seeking ways to optimise their marketing strategies and maximise returns on their advertising investments. One of the most powerful tools in a digital marketer’s arsenal is A/B testing, which allows for data-driven decision-making and informed adjustments to ad campaigns. Recognising the importance of effective ad optimisation, Facebook…
Track Shopify eCommerce data in Google Analytics 4
Step 1: Create a new snippet and name it datalayer-analyticshero.liquid and paste the below code. Step 2: Paste this {% include ‘datalayer-analyticshero’ %} into theme.liquid file just before </head> tag
Take Advantage of Google Ads Performance Targets & Campaign Groups
Performance Targets and Campaign groups may be one of the least known Google Ads features. There are a couple of things to note about the campaign groups and performance targets: * Use the performance targets feature after utilising the performance planner. Step 1: Creating a campaign group Step 2: Setting up the Performance targets Performance…
Facebook Expands Its Professional Profile To All Users Globally
All users now have access to Meta’s Facebook profile setting for professionals, according to a statement from the company. What is Facebook’s professional mode? Professional mode allows you to build a public presence as a creator and maintain your personal friends and family experience from one place on Facebook—your profile. Professional mode gives you access…
How to Migrate Universal Analytics Goals to Google Analytics Conversion Events?
Google Analytics 4 is officially replacing Universal Analytics in 2023. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. This will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available. Google has…